About Morna Simpson

A passion for learning and growth

From a young age I loved to draw, and would draw all the time. At 12, a I spent a holiday immersed in drawing - sometimes lost for hours in deep focus. After that holiday, I noticed a significant jump - not just in my drawing skills - the presence I mastered in drawing had transformed my ability to learn across all subjects.

Fast forward to graduating art school, I became a teacher to understand how people acquire knowledge and skills. Later, my passion for technology and design led me to co-create a flagship BSc in Interaction Design at the University of Dundee (2002), where I championed inquiry and self-directed learning - approaches that are foundational for my work today.

Transitioning into industry with digital transformation

As a researcher, business analyst and service designer, I honed my ability to identify and remove obstacles to enable customers to reach their goals more easily, but the real pivot came while working on a DBCI (Digital Behaviour Change Intervention) for a global pharmaceutical.

This promising mobile-app was based on scientific research into behaviour change. It integrated learning resources with a tracking feature to encourage users towards the desired behaviour. Working with evidence from online patient communities I identified a need for self-reflection and convinced clinicians to implement a feature to support this. The results?

• 71% of patients resistant to other interventions made positive changes to their behaviours, relationships and environment within a few weeks.

This transformative power of reflection was impossible to ignore.

The Science of Reflection Meets Leadership Coaching

I started to explore the science behind reflective practice, and it blew my mind. I discovered that thought is experienced through emotion, making reflection a full-body process that builds insight, resilience and harnesses creativity.

Leadership coaching was the natural next step. This leverages the expertise I have built up over years of industry experience, and empowers individuals to transform their personal and professional lives through inner-coherence.

My Key Skills 

•  Empathetic Listener: I create a safe, judgment-free space for open exploration.
•  Problem Solver: My research and strategy expertise helps uncover root challenges and find effective solutions.
•  Focused on Outcomes: II guide you to set actionable goals and measurable objectives for tangible business results.
•  Reflective Practice: Journaling and meditation tools build self-awareness and emotional resilience.
•  Self-Care Champion: I emphasize the importance of rest, balance, and recovery to sustain growth and success. 

Lets Work Together

Through Coherence Coaching, I aim to empower you to thrive in all areas of life, making choices that feel authentic and aligned with who you are.

•  Believe in your potential for transformation,  
• Are ready to take responsibility for your progress, and  
• Trust in emerging science  

 I am here for those open-minded and brave enough to do this work.